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Hailey Bieber Rhode
Hailey Bieber's skin care line is just one of our favorites. Courtesy of Rhode

Celebrity beauty brands are a dime a dozen. OK, that phrase is overused, but in this case, it's right on the mark. Seems like every actress, singer, model and influencer has their own skin care, hair care or makeup line out. So how do you know which ones are worth investing in? Or which products you should try first?

No worries, we've got the answers to both questions. First, rely on us to shine the spotlight on the star-backed beauty brands that really deliver. When it comes to makeup, Rihanna, Selena Gomez and Victoria Beckham make the list. Hailey Bieber, Alicia Keys and Jennifer Lopez are just a few go-to skin care lines. There's even a handful of famous faces behind a couple top hair care lines.

Keep reading to see the things you should add ASAP to your virtual cart.

Rhode Peptide

Rhode Peptide Glazing Fluid, $29 at Rhode

Hailey Bieber's line is all about getting that dewy, glazed look. From the peptide lip treatment to the newly-launched glazing milk, there's lots to love. This lightweight gel plumps as it highlights. It's all thanks to a blend of niacinamide, hyaluronic acid, peptides and marula oil. Can't decide? Try the kit to try everything in Rhode's lineup.

Fenty Beauty

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $40 at Fenty Beauty

Rihanna is probably better known currently for her banging beauty line. The skin care offerings are good, but the makeup is stellar. Take Fenty Beauty's matte foundation that boasts heat-, sweat- and shine-fighting climate-adaptive technology.

Rare Beauty

Rare Beauty Soft Pinch Liquid Blush, $23 at Rare Beauty

Selena Gomez's makeup line has already gotten major buzz. Part of the reason is the brand's award-winning liquid blush. The long-lasting blush blends seamlessly for the perfect flush. Choose from matte and dewy finishes.

Victoria Beckham Beauty

Victoria Beckham Beauty Lip Definer, $28 at Victoria Beckham Beauty

We're big fans of Victoria Beckham's eponymous fashion label along with her beauty brand. Especially the latter's lip products. This waterproof lip pencil lets you precisely contour your pout without any skipping or feathering.

JLo Beauty

JLo Beauty Smooth + Seduce Hydrating Body Cream, $60 at JLo Beauty

Jennifer Lopez's beauty brand is designed to get you glowing. This luxe whipped cream smooths skin's appearance and reduces skin dimpling all while imparting an all-day glow.

YSE Beauty

YSE Beauty Your Favorite Ex Exfoliating Pads, $72 at YSE Beauty

Molly Sims has jumped on the celeb beauty brand bandwagon and we're glad she did. These exfoliating pads brighten and refresh due to a mix of glycolic acid, PHAs and ectoin.


INALA Power Potion, $55 at INALA

La La Anthony's line relies on a signature rice water complex. It's just one of the powerful ingredients in its daily scalp treatment serum that promotes hair growth and reduces shedding. You'll see healthier hair in 30 to 60 days.

Kora Organics

KORA Organics Noni Glow Face Oil, $72 at KORA Organics

Model-turned-mogul Miranda Kerr's organic brand is chock-full of great buys. The line's face oil is one of the best. It nourishes, brightens and smooths skin via a gentle formula featuring noni extract, rosehip oil and jojoba oil.

Keys Soulcare

Keys Soulcare Golden Face Cleanser With Manuka Honey, $22 at Keys Soulcare

Alicia Keys has got both your face and body covered. The soothing face cleanser gets rid of dirt, makeup and impurities while softening your skin. The relaxing sage and oat milk aroma only ups the ante.

Henry Rose

Henry Rose Windows Down, $120 at Henry Rose

Did you know Michelle Pfeiffer has her own fragrance line? Probably not since it's called Henry Rose as opposed to Michelle Pfeiffer. The brand's Windows Down fragrance really shines thanks to a beautiful blend of bright grapefruit, bergamot, honeyed neroli and soft earl grey tea.


LolaVie Perfecting Leave-In, $29 at LolaVie

It was only a matter of time before hair icon Jennifer Aniston branched out into beauty. Her hair care products run the gamut from restorative shampoo and conditioner to lightweight hair oil. Our top pick? The frizz-fighting, hydrating and repairing leave-in conditioner.

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