Coach Observed by Us
Coach's new collection with Observed by Us is perfect for summer. Courtesy of Matthew Yoscary

When Stuart Vevers took over Coach in 2013, he added plenty of personality to the brand's designs. Instead of simply supplying logo-clad purses, the designer brought a playful edge to the American fashion house. So it's no surprise to hear that Coach has created a fanciful collection with Observed by Us.

Observed by Us was founded by actress Kirsten Dunst and her pal illustrator Jessica Herschko. The latter used to add her drawings to clothing that she sold online. It's like when you used to doodle on your canvas Converse sneakers. Just much cooler.

The dynamic duo partnered with Coach on a selection of bags, sneakers, knits, jeans, button-downs and more. It's a pretty robust offering and perfect for summer. All of the colorful mushrooms, flowers, dinosaurs, rockets and butterflies are what warm weather dreams are made of. Although, we won't blame you if you want to keep rocking them straight through fall.

Since it's Coach, there's quite a range of prices. You can snag some stickers to update your own bag or shoes for just $20. Or you can invest in a flirty floral dress for $650.

Whichever way you go, you should make it quick. The just-released collab is bound to sell out.

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