Emma Watson Prada 2024 Re-Nylon Campaign
Emma Watson stars in Prada's 2024 Re-Nylon campaign. Courtesy of Willy Vanderperre

Not all fashion houses are concerned about their impact on the environment. So it's always impressive when a big brand goes the distance. Like Prada's commitment to circularity and sustainability.

Prada just revealed its 2024 Re-Nylon campaign featuring actress and activist Emma Watson photographed by Willy Vanderperre. (Benedict Cumberbatch also appears in the campaign.) The Re-Nylon Collection is comprised of regenerated nylon "created through the recycling and purification of plastic collected from the ocean, landfills, and textile fiber waste from all over the world." As if that wasn't enough, the collection supports SEA BEYOND, the educational program formed by Prada Group and UNESCO's Intergovernmental Oceanographic Commission (IOC).

Shop the collection on Prada's website.


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