Etro Coty
Etro Spring 2024. Courtesy of Launchmetrics Spotlight

We're used to designer musical chairs as one creative director leaves a fashion house to go to another fashion house. Although, lately it seems like the game has switched to the beauty industry with news of new licensing agreements between some real heavy hitters.

First Marni signed a deal with Coty, now it's Etro's turn. The Italian brand is entering into a long-term agreement with Coty to create perfumes and home fragrances. This marks the first time Etro has delved into beauty. The relationship is built to last since it's set to go beyond 2040.

Being big fans of Etro, we can't wait to sniff all of the brand's impending aromas.

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