Ganni Spring 2024 Campaign
Ganni Spring 2024 campaign. Courtesy of Charlotte Wales

Ganni has always been considered a trendy brand. One of those labels that only the fashion crowd knows by name. While most fashion houses make sure to stack their advertising campaigns with all the products they can handle, the Copenhagen standout is going in the complete opposite direction.

For Spring 2024, Ganni is highlighting its Bou bag, pretty much exclusively. Calling it an "obsession," the bag is shown in a fierce leopard print, in silver and in black leather in the images snapped by Charlotte Wales. It does come in more colors, however. The featured versions of the bag coordinate with the outfits, which play a supporting role.

The Bou bag actually comes in different sizes and can be shopped now on Ganni's website.

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