Sometimes sequels are just as good as the originals. Occasionally, they're even better. Last year we were blessed with the Gap x DÔEN collaboration. The pieces flew off both real and virtual shelves, but if you missed your chance, you're in luck. The duo is dropping a highly-anticipated follow-up and Gap x DÔEN's second collection is just as covetable.
The 38-product-strong lineup includes another round of California vintage-inspired must-haves as DÔEN once gain reinterprets classic Gap designs. We're talking everything from sweatshirts featuring custom logos to fresh gingham and floral prints to matching sets with real nautical vibes. Not to mention a whole lot of denim. This time around the whole family can get in on the action as the new collection includes menswear and baby apparel.
"We were overwhelmed by the excitement and success of our first collection with Gap," explains DÔEN Co-Founder and CEO Margaret Kleveland. "Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN." Captured by Clara Balzary, the accompanying advertising campaign stars Alex Noiret, Bruna Tenorio, Veronica Campos, Imani Randolph, Anny Choi, Achok and Kirsty Hume.
Gap x DÔEN's second collection officially drops tomorrow, Friday, May 2 at 12:00 p.m. ET online and in select Gap stores. Want to beat the inevitable rush? Gap cardmembers get early access to shop the collection via the app today, Thursday, May 1. With reasonable prices from $34 to $158, this new edition is bound to sell out in a hurry.
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