As designers keep moving from one house to another, we all anticipate the new creative collections the movers will fashion at their new homes. We're also excited to see how they'll handle other tasks, like putting together their first advertising campaign for their respective brand. Especially after seeing the Givenchy Fall 2025 campaign starring Kaia Gerber, which is Sarah Burton's first in her new role.
Gerber isn't alone in the ads. Director of Babygirl Halina Reijn also appears giving the model direction. The concept is the female gaze, although Gerber's eyes are closed in at least two images. Burton's expressed that she also wanted to show women supporting other women. Gerber is outfitted in a strapless white minidress along with a black embellished gown accented by a red belt. As is growing common these days, there's even a short video highlighting the connection between muse and director.
See more from the Givenchy Fall 2025 campaign on the brand's Instagram.
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