Fashion advertising campaigns can be a tad bland sometimes. While we never tire of looking at phenomenally designed clothing and accessories captured in some far-off locale, they can all run together. Which is why we're super psyched when it comes to the Ferragamo Pre-Fall 2025 campaign since it takes a rather unconventional approach.
Maximilian Davis treats it like a summer movie blockbuster. First up, the movie poster proclaiming why this is one to watch. The ads star both Angelina Kendall and Nino Gherzi in L'Avventura, written and directed by Alice Rohrwacher. "Serving silver screen glamour via Cinecittà," there's even behind-the-scenes vignettes showing the most stylish road trip we've ever seen. Ferragamo is dropping daily teasers that show the film's costars, including a bold swimsuit complete with belt and matching coverup, raffia totes along with sculpted, cork-heeled sandals featuring colorful fringe.
Tune into the fashion house's Instagram to see more of the Ferragamo Pre-Fall 2025 campaign.
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