Remember when quiet luxury was all the rage? After several seasons of dominance, the runways opted to swing the pendulum the other way with more look-at-me creations. That's how we got to no pants, micro skirts and crazy collars. Leave it to Helmut Lang to bring back quiet luxury with a laissez-faire attitude via the Helmut Lang Pre-Fall 2025 campaign.
The ads captured by Daniel Shea are a study in minimalism. Set against stark backdrops, models strike several poses in the brand's airy and lightweight designs. Like a classic cotton T-shirt styled with a pleated black skort. Or an extended white button-down that doubles as a dress, worn open along the bottom to show off coordinating shorts. A draped scarf top that can be worn front or back is paired with relaxed pleated jeans. Slinky knits are fit for daytime and date nights when capped off by strappy sandals.
See more from the Helmut Lang Pre-Fall 2025 campaign and shop the collection on the fashion house's website.
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