A sneak peek of ODD ATELIER. Courtesy of Jennie Kim

Blackpink's Jennie Kim may be a Chanel ambassador, but she's about to branch out on her own. This year's most influential celebrity just revealed plans for her own fashion brand. We were treated to a sneak peek on Instagram.

The brand is called ODD ATELIER or OA for short. Jennie declares that it's "a space that aims to create new things that attract attention in a different way from what is usual or expected." Which obviously explains the name. We're not exactly sure what to expect, but Jennie did share some snaps of a photoshoot for a branded hoodie.

Stay tuned for more information on Jennie's new venture.

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