Zoë Kravitz for Jessica McCormack
Zoë Kravitz for Jessica McCormack. Courtesy of Jessica McCormack

Outside of being an actress, a style star and the daughter of two icons (Lisa Bonet and Lenny Kravitz), Zoë Kravitz has evolved into one of today's biggest muses. She's one of Saint Laurent's go-to girls, a former Tiffany & Co. model and, most recently, the first brand ambassador for British luxury jeweler Jessica McCormack. The brilliant partnership marks the brand's expansion into the U.S. and the opening of its first store outside the U.K. on New York's iconic Madison Avenue in the first half of 2025.

After meeting through a mutual friend in 2020, the collaboration appears to be a natural fit. "To me Zoë feels like a true Jessica McCormack woman," explains McCormack. "There has been this natural connection since we first met. She's been a client for a long time, and I know that she genuinely loves the jewelry. Rather than us going out and looking for a celebrity ambassador, it was about conversations that go back years with Zoë about wanting to find a way to work together."

In the advertising campaign, Kravitz wears a black blazer that's freely draped over her shoulders and pieces that reflect the brand's ethos of "day diamonds" for everyday wear — the Gypset diamond earrings and the Ball n Chain necklace and pendant. As we await the dynamic duo's next project, take a closer look at the advertising campaign here.

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