Kendall Jenner and Bad Bunny Gucci Valigeria
Kendall Jenner in Gucci's new Valigeria campaign. Courtesy of Gucci

Celebrity couples are always fun to watch. Especially if they're both style stars in their own right. Take Kendall Jenner and Bad Bunny. The on-again, off-again, maybe on-again couple is always dressed to the nines, whether they're together or apart. Which is probably why Gucci once again booked the duo to lead its new set of ads for its Valigeria travel bag line.


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As you'll recall, back in October of last year the then definitely on pair showed off lots of love along with the luggage. This time around, Jenner and the rapper are captured separately in the paparazzi-style images. Apparently in an obvious attempt to play up the "are they" or "aren't they" angle. In addition to the two stars, fashion photographer Anthony Seklaoui is back for a second time around. In fact, other than the wardrobe changes, the new pictures look like they could've been taken at the same time as the previous ones. That's probably another intentional way of playing off the question of the current status of the pair's relationship.

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Of course, Jenner is no stranger to campaigns. She officially joined the Tommy Hilfiger family by appearing in the brand's Spring 2024 ads. Jenner also took to the streets of New York City this season for Calvin Klein. She rounded out 2023 posing for both Bottega Veneta's Pre-Spring 2024 campaign and Jacquemus' holiday ads. The equestrian was a natural fit for Stella McCartney's wild Fall 2023 campaign. When Fendi and Marc Jacobs teamed up for an epic collaboration, Jenner was there to flaunt its wares. She also repped Miu Miu, Messika, Proenza Schouler and Jimmy Choo just last year alone.

Kendall Jenner and Bad Bunny Gucci Valigeria
Bad Bunny in Gucci's new Valigeria campaign. Courtesy of Gucci

Bad Bunny is no slouch, either. He was cast in Jacquemus' Les Sculptures campaign. We're betting more brands will follow, too. Whether he's attached to Jenner or not.


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