Gucci Flora Gorgeous Magnolia
Miley Cyrus stars in Gucci’s Flora Gorgeous Magnolia campaign. Courtesy of Gucci

Gucci's trying to corner the market on floral fragrances. The label's Flora Fantasy perfumes are full of beautiful blooms, including the most recent aroma, Flora Gorgeous Magnolia.

Much like its predecessors, Flora Gorgeous Gardenia and Flora Gorgeous Jasmine, the latest iteration comes housed in a stunning bottle featuring a fresh take on artist and illustrator Vittorio Accornero's 1966 Flora pattern. Miley Cyrus is also back as the face of the fragrance appearing in the vibrant campaign directed by Petra Collins.

The new scent features top notes of dewberries accord, sweet orange essence and coconut accord. Magnolia essence, jasmine sambac absolute, lily of the valley and ylang ylang essence are at its heart. While the base boasts patchouli essence, musks and blond woods.

While it's clearly a warm-weather fragrance, that base extends its shelf life through fall. Another plus? The aroma is actually affordable with a 50 milliliter bottle running $133 and a 100 milliliter bottle costing $168.


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