Other Stories Alek Wek
Alek Wek in & Other Stories’ Spring 2024 campaign. Courtesy of & Other Stories

There's nothing wrong with embracing flowers for spring. Sorry, Miranda Priestly. But there's more to the season than just floral prints. Especially for & Other Stories.

The retailer just rolled out its Spring 2024 advertising campaign featuring Alek Wek. The theme of the ads revolves around creating your unexpected, asking all of us to step outside of our spring comfort zones. Basically, leaning into the concept of contrasts. Which is why the brand is offering pieces that balance clean lines with delicate details, texture with raw edges.

Take advantage of this opportunity to switch up your seasonal style. Check out more from & Other Stories' Spring 2024 campaign on the brand's Instagram.

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