Pamela Anderson Sonsie
Pamela Anderson is now aligned with skin care brand Sonsie. Courtesy of Sonsie

Pamela Anderson made headlines when she went bare-faced at Paris Fashion Week back in September. Followed by a makeup-free advertising campaign for Proenza Schouler's Spring 2024 collection. Now she's taking her crusade a step further.

The former Baywatch star has joined forces with vegan skin care company Sonsie. Anderson announced that she's the new co-founder and owner of the revolutionary brand. "To me, true beauty is about celebrating authenticity... I want to look like myself, feel like myself, and that means taking care of myself — inside and out..." she proclaims via Instagram.

Get better acquainted with Anderson's new venture through Sonsie's website.

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