Rochas isn't one of the more well-known French fashion houses. Kind of hard to wiggle your way into a neighborhood already occupied by the likes of Chanel, Christian Dior and Louis Vuitton. In an effort to shake things up, Rochas just announced that Alessandro Vigilante will take over the creative director role that's been open since Charles de Vilmorin's departure.
The Italian designer certainly has lots of experience. He's worked for everyone from Dolce & Gabbana to Gucci and even has his own brand. It will be interesting to see how Vigilante puts his own stamp on the brand's signature codes.
"I'm honoured and grateful to be joining the Maison Rochas and for the opportunity to build on the rich and profound heritage of the House," declares Vigilante via Instagram. "Rochas represents a dedication to French sophistication and a celebration of Womanhood that I find incredibly inspiring. I am looking forward to conveying my vision."
Vigilante is scheduled to show his first collection for the house in February.
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