Beauty shopping just got easier with Too Faced's coveted products now available for purchase on Amazon. The news comes not long after Clinique, another brand under the Estée Lauder umbrella, debuted on the platform in March. It seems that the trailblazing cosmetics company is committed to expanding its empire.
The "serious makeup brand that knows how to have fun" celebrated the launch in collaboration with content creator Darcy McQueeny serving as Too Faced's official ambassador for the Amazon storefront. In the partnership, she'll curate her favorite Too Faced products on her personal shop as well as host influencer events for a uniquely-curated, in-person experience, emphasizing the brand's community and accessibility values.
The Too Faced store will offer signature products, including the Born This Way complexion range and the Better Than Sex Mascara, which was crowned the "#1 Prestige Mascara in the U.S." Customers can also purchase the TikTok-approved Lip Injection lip gloss and other lip assortments that contribute to the brand's "#1 Lip Plumping Brand in the U.S." reputation.
"We approach anything we do with a consumer first mindset and launching in the U.S. Amazon Premium Beauty store is a natural fit with that strategy," explains Too Faced Global Brand President Tara Simon. "We look forward to providing our consumers an immersive brand experience with engaging product education, shoppable recommendations and convenient delivery to doorsteps."
Get the full shopping experience on Too Faced's new Amazon storefront.
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