TOTEME Spring 2024 Campaign
TOTEME Spring 2024 campaign. Courtesy of Steven Meisel

You know you're trending when you can get the one and only Steven Meisel to shoot your advertising campaign. So we're guessing that It brand TOTEME is thrilled that the iconic fashion photographer agreed to capture its latest set of ads.

TOTEME is apparently moving on from its viral scarf coats to more classic silhouettes. For Spring 2024, a neutral-colored midi dress and a trench coat take center stage. In a cool move, rather than simply posting the Spring 2024 campaign images, the brand elected to showcase shots of the images decorating both New York City and London.

See the entire TOTEME Spring 2024 campaign via the label's Instagram.

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