Tokyo Street Style FW 24
Tokyo Fashion Week Fall 2024. Courtesy of Launchmetrics Spotlight

Luxury fashion often comes with a steep price tag. Thankfully, there's some good news for style lovers coveting a little slice of high-end style from their favorite designers that won't break the bank. Adding more weight to the nostalgic 90s vibe we're seeing on the runway and our favorite street style stars, a fun, playful trend has returned. Accessorizing your favorite bag with a 90s-inspired keychain is a great way to add a personal style statement to your look while also granting you access to the world of luxury fashion.

Personalizing your handbag is of course nothing new. The late Jane Birkin, actress, singer, style icon and namesake of the ultimate in luxury the Hermes Birkin bag first introduced in 1984, was said to string necklaces around the handles of her bag and add stickers to make it her own. Fans have recently paid homage to the icon's penchant for personalization by creating the hashtag #Birkinify on TikTok.

Loewe Owl Charm
Loewe Owl Charm in felt and calfskin. Courtesy of Loewe

An emblem of quiet luxury, many high-end designers have created keychain accessories to give their customers a versatile and affordable entry point allowing them to update their handbags while making a cute and unique sartorial statement. Iconic brands like Miu Miu, Balenciaga, Prada and Loewe (just look at this cute owl charm) have an assortment of miniature treasures that can be mixed, matched or swapped depending on your mood. The allure of customization and this sweet personal touch is reshaping our view of luxury, making it more inclusive and reflective of individual styles, whether a Birkin is in your near future or not.

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