Gucci Lido Summer 2024 Advertising Campaign
Gucci threw a pool party. Courtesy of Anthony Seklaoui

In case you haven't noticed, the must-have of the upcoming summer season appears to be a pool, preferably the in-ground variety. The Michael Kors Spring 2024 ads photographed and directed by Mert Alas feature models and bags lounging and swimming in the pool. To introduce her latest collaboration with Mango, Victoria Beckham's new collection was photographed poolside highlighting its warm-weather vibes. Now Gucci takes the plunge with its Lido advertising campaign.

The Gucci Lido Summer 2024 offering has everything required for fun under the sun. The ads celebrate Italian summer getaways where charming lidos, aka beach clubs, dot the coast. Creative Director Sabato De Sarno enlisted photographer Anthony Seklaoui to capture the cool scene. This pool party is pretty unique, however, as attendees dive in wearing the Italian brand's latest colorful wares, even its handbags, shades and shoes all styled by Alastair McKimm.

See the complete Gucci Lido Summer 2024 advertising campaign on Gucci's Instagram.

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