K18 Damage Shield Protective Conditioner
K18’s new conditioner is formulated for protection. Courtesy of K18

K18 is one of the buzziest beauty brands out there. Helps when you have fans like Sofia Richie Grainge, Rihanna and Selena Gomez. (The former even stars in one of the brand's campaigns.) Now the up-and-comer launches a new way to protect your locks from the world.

K18's Damage Shield Protective Conditioner promises to shield your hair from daily damage. Like UV rays, styling and environmental aggressors. The weightless formula helps your strands stay healthy, smooth and shiny. That's because the brand's proprietary K18PEPTIDE technology replenishes protein lost during washing.

The new conditioner is available on K18's website for $36. While you're there, pick up the coordinating shampoo, too.

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