Winter Colors
Issey Miyake Spring 2024. Courtesy of Launchmetrics Spotlight

Winter's not a season we typically associate with color. But with its gray, rainy days and snow days, it's actually a great time to play with your sartorial palette. After all, you've got the perfect neutral backdrop.

And when it comes to current color trends, what better source to reference than the recent set of runway shows? Yes, we're speaking of warm weather collections here, but for Spring 2024 designers often chose to ignore the rules of "seasonally-appropriate" color dressing.

To wit: Dark cherry reds and royal Yves Klein blues dominated runways from New York to Paris. As did fall-ish granny-apple greens and buttery (brown-complementing) yellows. Other trending colors included light blue and pale lavender because spring. But to those who'd wait till April to break out the pastels, we challenge: why not go brighter as the days get darker? A flash of cheery lilac in the mirror is sure to improve your mood as you bundle up against the cold.

Finally, for the pragmatists among us, by far the most prevalent color trend was a lack thereof. The Spring 2024 collections were above all black and white. Perhaps designers were leaning into the seriousness of the times, perhaps they were seeking a feeling of lightness. Either way, if you dress in head-to-toe black or white in the coming months, you'll be effortlessly on-trend.

Scroll down for visual proof of the top color trends of the moment as told by the Spring 2024 collections.

Royal Blue

Winter Colors
Acne Studios Spring 2024. Courtesy of Launchmetrics Spotlight

Perhaps in answer to summer's Barbie-pink mania, rich, classic blues were a favorite this season. Acne Studios, Balmain, Burberry, Dries Van Noten, Giorgio Armani, Givenchy and more heavily utilized the cool hue.

Winter Colors
Balmain Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Giorgio Armani Spring 2024. Courtesy of Launchmetrics Spotlight
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Givenchy Spring 2024. Courtesy of Launchmetrics Spotlight
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Isabel Marant Spring 2024. Courtesy of Launchmetrics Spotlight
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Loewe Spring 2024. Courtesy of Launchmetrics Spotlight
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MM6 Maison Margiela Spring 2024. Courtesy of Launchmetrics Spotlight

Lavender

Winter Colors
Carolina Herrera Spring 2024. Courtesy of Launchmetrics Spotlight

Pale purple is trending thanks to designers like Carolina Herrera, Givenchy, Rodarte, Issey Miyake, Valentino, 3.1 Phillip Lim, Staud and Sportmax. Fashion's current balletcore obsession and this TikTok post by Sofia Richie Grainge didn't hurt, either.

Winter Colors
Bibhu Mohapatra Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Courrèges Spring 2024. Courtesy of Launchmetrics Spotlight
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3.1 Phillip Lim Spring 2024. Courtesy of Launchmetrics Spotlight
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Rodarte Spring 2024. Courtesy of Launchmetrics Spotlight
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Sportmax Spring 2024. Courtesy of Launchmetrics Spotlight
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Staud Spring 2024. Courtesy of Launchmetrics Spotlight

Cherry Red

Winter Colors
Burberry Spring 2024. Courtesy of Launchmetrics Spotlight

Moody, winter-appropriate dark reds were surprisingly all over the Spring 2024 runways, often in the form of season-transcending leather separates.

Winter Colors
Coach Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Gucci Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Hermes Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Louis Vuitton Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Rick Owens Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Valentino Spring 2024. Courtesy of Launchmetrics Spotlight

Granny-Apple Green

Winter Colors
Coperni Spring 2024. Courtesy of Launchmetrics Spotlight

Granny-apple green was another unexpected hit. Giambattista Valli, Roberto Cavalli and Coperni created eveningwear using the intense, slightly acidic hue. Gucci and Tod's did would-be workwear showing bright green shorts suits, structured jackets and duster coats.

Winter Colors
Erdem Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Giambattista Valli Spring 2024. Courtesy of Launchmetrics Spotlight
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Gucci Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Roberto Cavalli Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Tod's Spring 2024. Courtesy of Launchmetrics Spotlight
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Ulla Johnson Spring 2024. Courtesy of Launchmetrics Spotlight

Light Blue

Winter Colors
Fendi Spring 2024. Courtesy of Launchmetrics Spotlight

Pastels for spring is a trope, but the dusty blues that appeared at JW Anderson, Fendi, Proenza Schouler, Jason Wu and others felt elegant and archival not Easter-y.

Winter Colors
Alberta Ferretti Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Jason Wu Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
JW Anderson Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Proenza Schouler Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Schiaparelli Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Versace Spring 2024. Courtesy of Launchmetrics Spotlight

Buttery Yellow

Winter Colors
Louis Vuitton Spring 2024. Courtesy of Launchmetrics Spotlight

Chic and warm, the buttery yellows seen at Ashley Williams, Etro, Jil Sander, Louis Vuitton, Miu Miu, Molly Goddard and more are the perfect antidote to the winter blues. Pair a monochrome outfit with black or brown leather boots and you've got a winning formula.

Winter Colors
Ashley Williams Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Etro Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Jil Sander Spring 2024. Courtesy of Launchmetrics Spotlight
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Miu Miu Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Molly Goddard Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Zimmermann Spring 2024. Courtesy of Launchmetrics Spotlight

Black

Winter Colors
Helmut Lang Spring 2024. Courtesy of Launchmetrics Spotlight

Is black ever not trending? Regardless, head-to-toe (often tailored, sometimes shrouded) black looks were mainstays on the Spring 2024 runways.

Winter Colors
Balenciaga Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Brandon Maxwell Spring 2024. Courtesy of Launchmetrics Spotlight
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Rokh Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Simone Rocha Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Undercover Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Yohji Yamamoto Spring 2024. Courtesy of Launchmetrics Spotlight

White

Winter Colors
Alaïa Spring 2024. Courtesy of Launchmetrics Spotlight

Similarly, all-white looks, often in the form of suiting or semi-sheer goddess dresses, were everywhere.

Winter Colors
Alexander McQueen Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Chloe Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Christian Dior Spring 2024. Courtesy of Launchmetrics Spotlight
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Missoni Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Sacai Spring 2024. Courtesy of Launchmetrics Spotlight
Winter Colors
Victoria Beckham Spring 2024. Courtesy of Launchmetrics Spotlight

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