Bella Hadid Saint Laurent
Bella Hadid wearing Saint Laurent at The Apprentice premiere at the 2024 Cannes International Film Festival. Courtesy of Andreas Rentz/Getty Images

Between the launch of Ôrəbella and modeling gigs, Bella Hadid already has lots going on. She's about to get even busier after making a major power move that fashion lovers all over were waiting for. Saint Laurent just announced that the supermodel is the new face of the brand currently helmed by Anthony Vaccarello and the marketing couldn't be any better.

In her first-ever campaign for the house photographed by Gray Sorrenti, Hadid is seen in a white, camisole-like slip dress featuring a lace collar and paired with a black belt — a look from the fashion house's Fall 2024 show. A fur coat is also in view when she's in bed with the brand's signature logo pasted over the shot. "Thank you Anthony and the entire team. You made my 18 year old dreams come true with this. Gray, Duffy, Kanako, Emmanuel, Sammy, Team.., thank you. I🖤You," she wrote in an Instagram post.

Hadid and Saint Laurent's partnership comes not long after she took over the 2024 Cannes International Film Festival in a sultry, transparent dress from the designer that nearly broke the internet. Having worked with other It girls like Hailey Bieber and Zoë Kravitz, it was only a matter of time before Hadid followed suit. As we anticipate the new pairing's next move, take a closer look at the campaign above.

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