Chloe Fall 2024 Advertising Campaign
Boho at its finest. Courtesy of Sam Rock

Clearly Chloe's new Creative Director Chemena Kamali knows if it ain't broke, don't fix it. While many wondered what her Chloe will look like, it appears that it will retain its boho identity. If her Pre-Fall 2024 and Fall 2024 collections aren't enough confirmation, all you have to do is look at Chloe's Fall 2024 advertising campaign.

The set of ads signal the arrival of Kamali's first Chloe collection hitting stores. Sam Rock snapped models like Jessica Miller, Liya Kebede and Suvi Riggs Koponen posing near Paris landmarks, including in front of the Eiffel Tower. They couldn't be more French or boho and that's certainly not a complaint. Ruffled sheer pieces abound along with statement jewelry and scrunched boots.

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See the Chloe Fall 2024 advertising campaign in full on the French fashion house's Instagram and shop the collection on

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