Fendi Fragrances
Fendi Spring 2024. Launchmetrics Spotlight

Fendi is one of the most sought-after fashion houses around. It doesn't hurt that its Carrie Bradshaw-beloved baguette has earned a spot in sartorial history. The Italian brand offers a wide variety of goods, from ready-to-wear clothing to shoes and even home decor. Now Fendi is expanding its reach by rolling out a new line of luxury fragrances.

The collection contains seven specific aromas designed to represent members of the Fendi family. It's a truly unique way to lead into its upcoming 100 year anniversary, which technically starts next year. We're not sure what the intimate scents smell like yet as they don't officially launch until June 20. But based on their names, we can't wait to spritz them on. There's La Baguette, which we're hoping somehow smells like polished leather. Prima Terra seems like it'll be more of an earthy aroma. Since Dolce Bacio loosely translates to "Sweet Kiss," we're assuming it'll supply warm, floral notes.

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Head on over to Fendi's website to receive notifications about the impending fragrance collection. We'll have to wait and see if the aromas complement the names.

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