Simone Biles x K18 Campaign
Simone Biles in K18's Inner Strength campaign. Courtesy of K18

Simone Biles has her fair share of partnerships with companies like Athleta, Visa and United Airlines, but her latest move proves to be the most natural to date. With 30 World Championship medals in her arsenal, Biles has officially joined hair care brand K18 as its newest ambassador, kicking off the two-year partnership with the Inner Strength campaign.

The prominent beauty brand created to provide professional hairstylists with solutions to challenges in the space through nature and human biology decided to tap the decorated gymnast for her boundary-pushing impact. "Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport," says Suveen Sahib, co-founder and CEO of K18. "This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it's a gold medal performance or transforming the future of haircare."

The gymnast regularly incorporates K18's products into her routine, which allows her to explore different styles without sacrificing hair health. "I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail," she says. "The K18 Molecular Repair Hair Oil and Leave-In Molecular Repair Hair Mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions."

Biles' hairstylist Jazmine Johnson will also be joining as an ambassador and can attest to the company's tried-and-true offerings. "My hairstylist and I have really felt a difference in my hair after using K18 and she's great about always having their products available to me, especially when I'm traveling or on production shoots."

Take a closer look at Biles' campaign and shop her inner-strength routine ahead.

K18 Molecular Repair Hair Mask

K18 Leave-In Molecular Repair Hair Mask, $75 at K18

K18 Molecular Repair Hair Oil

K18 Molecular Repair Hair Oil, $65 at K18

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